The iGaming industry in Europe and America is undergoing a transformative shift in 2025, driven by artificial intelligence (AI) and hyper-personalized user experiences. Leading platform provider PlaySphere recently unveiled an AI-driven system that tailors game recommendations, betting options, and promotions based on individual player behavior. Launched in key markets like the UK, Germany, and New Jersey, the system has boosted player engagement by 35% and increased retention rates significantly.
In the US, New Jersey’s online gaming revenue hit a record $243.9 million in March 2025, outpacing land-based casinos, with operators like FanDuel and DraftKings leveraging AI to offer dynamic odds and personalized rewards. Meanwhile, Europe’s iGaming sector, projected to account for over 40% of gambling revenue this year, is seeing similar trends, with companies like Bet365 integrating AI to enhance mobile betting apps.
Industry experts predict that AI’s role in creating immersive, player-centric experiences will redefine the global iGaming landscape, with virtual reality (VR) and predictive analytics set to take personalization to new heights by 2026.
